# Stefano Bettani, PhD

> Stefano Bettani is a PhD-trained marketing strategist and Toptal top 3% verified expert based in Barcelona, Spain. He helps brands get found on Google (SEO), become the direct answer in answer engines (AEO), get cited by AI models like ChatGPT, Perplexity, Gemini and Claude (GEO), and grow profitably on Amazon and Walmart. He works remotely with e-commerce brands in the United States and Europe.

## Key facts

- Name: Stefano Bettani, PhD
- Role: SEO, GEO & AEO strategist; Amazon advertising and e-commerce growth consultant
- Location: Barcelona, Spain; works remotely with US and European clients
- Languages: English, Italian, Spanish
- Credentials: PhD and MA, University of Washington (Human Geography, Communication, Marketing and Discourse Analysis); BA, Queen Mary University of London; BA, Università degli Studi di Milano; Certificate in Computing & IT, The Open University
- Recognition: Toptal Top 3% Talent, verified marketing expert
- Experience: 17 years (since 2009)

## Track record

- $100M+ in Amazon and Google ad spend managed
- $25M+ in documented client revenue growth
- $50M+ recovered in FBA reimbursements and profit leakage
- 300+ e-commerce brands supported (Amazon, Shopify, Google, Walmart)
- Average ACoS reduction of about 30% within 90 days
- Supplement brand on Amazon: ACoS cut from 38% to 22% while daily units tripled (1,000 to 3,000/day), generating $7.1M in 4 months
- Stupell Industries: operations for a 7,700+ SKU Amazon Vendor Central catalog
- Quest Technologies: built a 1,200+ ASIN Amazon catalog for a B2B industrial manufacturer
- United Pharma (EldonCard): Amazon ad strategy and Walmart expansion

## Services

- SEO strategy: technical audits, content architecture, link building
- Generative Engine Optimization (GEO): AI visibility audits, citation mapping, entity and schema setup, llms.txt
- Answer Engine Optimization (AEO): featured snippets, People Also Ask, voice and AI Overviews
- Amazon advertising: Sponsored Products, Sponsored Brands, Sponsored Display, DSP; Walmart and Google Shopping
- Profit recovery and brand health: FBA reimbursement audits, suppressed listings, A+ content for Amazon Rufus and COSMO
- Measurement and attribution: analytics audits, TACoS and contribution margin models, dashboards

## Ideal clients

- E-commerce brands doing $500K+ per year
- Amazon FBA sellers who have plateaued
- Teams that want measurement instead of gut-feel optimization
- Typical triggers: stalled growth, ACoS above 35%, profit erosion, invisibility in AI answers

## Career

- 2017–present: Independent performance marketing & analytics consultant (e-commerce & SaaS)
- Manages Between The Sales (https://betweenthesales.com/), marketing for businesses whose customers buy rarely
- 2016–2017: Brand Partnerships Coordinator, Lavazza: premium documentary with explorer Alex Bellini, aired on Italian national TV
- 2012–2015: SEO & Growth, MyCujoo (football streaming platform)
- 2009–2011: Social Media & Web, Sony Records / Wyclef Jean

## Links

- [Website](https://stefanobettani.com/)
- [LinkedIn](https://www.linkedin.com/in/stefanob/)
- [Toptal profile](https://www.toptal.com/marketing/resume/stefano-bettani)
- [Between The Sales](https://betweenthesales.com/)

## Contact

Free 20-minute diagnostic call: message Stefano on LinkedIn (https://www.linkedin.com/in/stefanob/) or hire him through Toptal.